4 Reasons Print Is Still Valuable to Small Businesses
As a 40-year veteran of the commercial printing industry, I’m more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.
Here are some important reasons to use print:
1. Projecting a deeper commitment
Printed materials create more favorable and trustworthy impressions than emails or online communications. These days, when a business invests time and expense to prepare and mail a personalized letter or marketing piece, people perceive that business as more likely to handle business and customers in the same thoughtful and committed manner.
2. Going against the tide
The digital age continues to make people wonder, “Is print alive or dead?” I assure you that print is moving ahead at full throttle. Smart businesses are moving against the digital tide by using print to stand out in a crowded sea of marketers. No one notices a single fish among hundreds swimming in the same direction, but you can bet all eyes are trained on the one gliding upstream.
3. Making tangible connections
People across demographics love paper – the touch, feel and even the smell of it. This includes the tactile feel of nicely printed business cards, letters, brochures and direct mail printed on high quality stock. Bumping cell phones to exchange contact information is quick, but the effect and result are nowhere near that of exchanging business cards. Last week, after an engaging business conversation with a bright Millennial, I handed him my card. His response: “I don’t carry business cards but after seeing and feeling yours, I think I’ll contact you to produce some for me.”
4. Keeping it close to the vest
When was the last time you heard of a printed letter, direct mail piece, flyer, brochure or annual report being hacked? ‘Nuff said!
Not convinced? Here are four more reasons print is valuable to small businesses.
If you need More than a printer – a marketing support partner who truly understands smart print marketing in a digital age, contact Perfect Image today.