PURLs are a proven blend of print and interactive communications to enhance your multi-channel marketing and communications programs. They are an effective support mechanism in both B2B and B2C marketing programs.

The Printed Piece: Simple yet compelling direct mail pieces, produced by Perfect Image, are distributed to your target audience. The pieces are created to drive recipients to a specially created landing page on the Web.

The Interactive Piece: The special landing page on the Web, designed and hosted by Perfect Image, is branded with your campaign identity. The Web page executes your desired message and persuades recipients to take further action, such as visit your Web site, learn about or buy a new product, register for your conference, make an online contribution, take a survey—the possibilities are endless.

QR codes are quck response codes that can be read by camera-enabledsmart phones, directing the constituent to digital content on the Web andactiviating a number of phone functions, such as: phone numbers, SMS,e-maili or IM - all for the purpose of providing immediate access to what'srelevant in the marketing message. Employing tools like this ultimatelyenhances the ROI of your printed piece and overall marketing campaign