Personalized URL Services
A PURL of a Solution for Our Web-Savvy Clients
Perfect Image long ago added strategic Web-based solutions to our product and service portfolio. In addition to our eService Online Print Management System and Web-to-Print technologies, we also offer Personalized URL (PURL) and Quick Response QR Services—key components of our Marketing Support Solutions suite.
How Does It Work?
PURLs are a proven blend of print and interactive communications to enhance your multi-channel marketing and communications programs. They are an effective support mechanism in both B2B and B2C marketing programs.
The Printed Piece: Simple yet compelling direct mail pieces, produced by Perfect Image, are distributed to your target audience. The pieces are created to drive recipients to a specially created landing page on the Web.
The Interactive Piece: The special landing page on the Web, designed and hosted by Perfect Image, is branded with your campaign identity. The Web page executes your desired message and persuades recipients to take further action, such as visit your Web site, learn about or buy a new product, register for your conference, make an online contribution, take a survey—the possibilities are endless.
QR codes are quck response codes that can be read by camera-enabled smart phones, directing the constituent to digital content on the Web and activiating a number of phone functions, such as: phone numbers, SMS, e-mail or IM – all for the purpose of providing immediate access to what’s relevant in the marketing message. Employing tools like this ultimately enhances the ROI of your printed piece and overall marketing campaign.