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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

10 Things Every Customer Wants

10 Things Every Customer Wants

Posted on: February 12th, 2019 by Ira Jackson
The marketing goals of any organization are to reach, resonate and move people to act – and meeting these goals is difficult in today’s marketing landscape. What are successful marketers doing to break through the noise and turn heads? Here’s what customers want...
5 High-Margin Ideas for Education, Nonprofit and Business Marketers

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

Posted on: December 2nd, 2018 by Ira Jackson
By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.
Lessons I Learned from an Olympian

Lessons I Learned from an Olympian

Posted on: January 17th, 2018 by Ira Jackson
Dr. Mel Pender is a decorated war combat veteran and retired military officer. He is also an Olympic gold medalist, entrepreneur, community leader and public speaker who has impacted lives and inspired young people the world over. Including me.
Small Businesses Need a Partner, Not Just a Bank

Small Businesses Need a Partner, Not Just a Bank

Posted on: July 17th, 2017 by Charles Kelley
Community banks know better than most that small businesses are the foundation of any community. You know their value from an economic standpoint, from a jobs outlook, and from your own customer and business perspective. You can also identify because in your Georgia community, you are one of them.
Embrace Your Business Development Beast

Embrace Your Business Development Beast

Posted on: March 13th, 2017 by Ira Jackson
After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.

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