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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Lessons I Learned from an Olympian

Lessons I Learned from an Olympian

Posted on: January 17th, 2018 by Ira Jackson
Dr. Mel Pender is a decorated war combat veteran and retired military officer. He is also an Olympic gold medalist, entrepreneur, community leader and public speaker who has impacted lives and inspired young people the world over. Including me.
Small Businesses Need a Partner, Not Just a Bank

Small Businesses Need a Partner, Not Just a Bank

Posted on: July 17th, 2017 by Charles Kelley
Community banks know better than most that small businesses are the foundation of any community. You know their value from an economic standpoint, from a jobs outlook, and from your own customer and business perspective. You can also identify because in your Georgia community, you are one of them.
Embrace Your Business Development Beast

Embrace Your Business Development Beast

Posted on: March 13th, 2017 by Ira Jackson
After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.
Oh, the Places You’ll Go!

Oh, the Places You’ll Go!

Posted on: January 30th, 2017 by Ira Jackson
In 1925, Ted Giesel went to Oxford to pursue a Ph.D. in English. Giesel’s biography states that while his notebooks include notes on lectures, they reveal a much greater propensity for doodling. One day a classmate looked over at Giesel’s notebook and said, “You’re crazy to be a professor. What you really want to do is draw. That’s a very fine flying cow!”
The People's House is Our House

The People's House is Our House

Posted on: December 19th, 2016 by Ira Jackson
It might be this time of year, or perhaps this year in particular, that calls for a renewed message of hope for our country, our families, friends and colleagues. And yes, our four-legged companions, too. I recently received this festive photo from my daughter Ryan, who completed her internship at the White House last Friday. These bigger-than-life replicas of Bo and Sunny are on point to welcome all to the House this holiday season.

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