The Hope Shot

In the spring of 2020, as the COVID-19 pandemic raged in the United States and world, Perfect Image embarked on a mission to help clients and colleagues find insights for the road ahead. When the second pandemic of social unrest erupted, our mission took on even greater significance. We enlisted luminaries across civic, business, educational and nonprofit lines to offer their unique insights into how organizations and individuals might approach the new reality with hope for the future.

In June 2020, we officially launched The Hope Shot video series and will keep it alive and growing for the foreseeable future. Please enjoy the videos on this page, feel free to share, and check back when you can for the latest releases in the series.

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Messages from The Hope Shot, Our Team and Industry Updates

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Take a Break and Carry On: Adjust Your Mindset and Messaging During the Coronavirus Pandemic

Published in Target Marketing

Timing is everything, perhaps now more than ever during this pandemic. As we watch the world around us change drastically, on a daily basis, it's hard to know what to do. Do we ramp up advertising and customer messaging? Do we push out more offers? Do we create new discounts to keep sales coming in? If there was a crystal ball we trusted at times like these, what would it tell us to do? Read the article here...

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Can a Nonprofit Raise Funds in the Face of Coronavirus?

Published by Our Fundraising Search

If you work for a healthcare organization or one serving families, it may be all hands on deck in your shop. If so, then your efforts should be rewarded ten-fold now or in the future because of your good works. So, our prayers and good wishes are with you. If you are not intimately involved in providing immediate service to patients and clients, then while there is some cause for concern, there are things we can all do to advance our institutions during these challenging times. Read the article here...

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