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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

How to Recalibrate Your Strategy in a Changing Universe

How to Recalibrate Your Strategy in a Changing Universe

Posted on: September 10th, 2019 by Ira Jackson
Recent trends point to the need for new marketing, outreach and operational strategies to sustain and grow your organization, and position you to achieve your financial goals.
Dimensional Mail: A Can of Worms or Brilliant Marketing?

Dimensional Mail: A Can of Worms or Brilliant Marketing?

Posted on: June 24th, 2019 by Ira Jackson
Dimensional mail is unusual, exciting, tactile and fun. It’s everything that will compel people to open your direct mail and see what’s inside.
10 Things Every Customer Wants

10 Things Every Customer Wants

Posted on: February 12th, 2019 by Ira Jackson
The marketing goals of any organization are to reach, resonate and move people to act – and meeting these goals is difficult in today’s marketing landscape. What are successful marketers doing to break through the noise and turn heads? Here’s what customers want...
5 High-Margin Ideas for Education, Nonprofit and Business Marketers

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

Posted on: December 2nd, 2018 by Ira Jackson
By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.
11 Classic Novels That Will Make You a Better Leader

11 Classic Novels That Will Make You a Better Leader

Posted on: November 8th, 2016 by Ira Jackson
I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.

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