Articles

By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.

I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.

After learning how Perfect Image manages development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.

I’m going to make this short and sweet.
For many schools and nonprofits, this is the end of your fiscal year. You’re likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there’s nothing unfortunate about new opportunities to increase giving:

We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.