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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.
Outreach in the Age of COVID-19: Your Mission Is Your True North
Posted on: May 26th, 2020 by Ira Jackson
When it comes to outreach and marketing during the pandemic, the best thing we can do for our organizations is drive and promote our unique purposes, the reasons we exist, and the ways we serve.
33 Tips for Estimating Your Print Project
Posted on: January 9th, 2020 by Shelby Barlowe
Use these tips to stay in command of the print estimating process – and your budget – when requesting a quote for your project.
Use What I Love, and the Money Will Follow
Posted on: November 20th, 2019 by Charles Kelley
Very few professionals in commercial printing have spent more than four decades helping print buyers boost marketing ROI. I am one of them. Use my experience to your advantage in today's complex multichannel marketing environment.
How to Recalibrate Your Strategy in a Changing Universe
Posted on: September 10th, 2019 by Ira Jackson
Recent trends point to the need for new marketing, outreach and operational strategies to sustain and grow your organization, and position you to achieve your financial goals.
Dimensional Mail: A Can of Worms or Brilliant Marketing?
Posted on: June 24th, 2019 by Ira Jackson
Dimensional mail is unusual, exciting, tactile and fun. It’s everything that will compel people to open your direct mail and see what’s inside.
Articles
July 28th, 2020
Outreach in the Age of COVID-19: Your Mission Is Your True North May 26th, 2020
Want More Effective Messaging? Get Your Empathy On. February 20th, 2020
33 Tips for Estimating Your Print Project January 9th, 2020
Use What I Love, and the Money Will Follow November 20th, 2019
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