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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Use What I Love, and the Money Will Follow

Use What I Love, and the Money Will Follow

Posted on: November 20th, 2019 by Charles Kelley
Very few professionals in commercial printing have spent more than four decades helping print buyers boost marketing ROI. I am one of them. Use my experience to your advantage in today's complex multichannel marketing environment.
How to Recalibrate Your Strategy in a Changing Universe

How to Recalibrate Your Strategy in a Changing Universe

Posted on: September 10th, 2019 by Ira Jackson
Recent trends point to the need for new marketing, outreach and operational strategies to sustain and grow your organization, and position you to achieve your financial goals.
10 Things Every Customer Wants

10 Things Every Customer Wants

Posted on: February 12th, 2019 by Ira Jackson
The marketing goals of any organization are to reach, resonate and move people to act – and meeting these goals is difficult in today’s marketing landscape. What are successful marketers doing to break through the noise and turn heads? Here’s what customers want...
Lessons I Learned from an Olympian

Lessons I Learned from an Olympian

Posted on: January 17th, 2018 by Ira Jackson
Dr. Mel Pender is a decorated war combat veteran and retired military officer. He is also an Olympic gold medalist, entrepreneur, community leader and public speaker who has impacted lives and inspired young people the world over. Including me.
Oh, the Places You’ll Go!

Oh, the Places You’ll Go!

Posted on: January 30th, 2017 by Ira Jackson
In 1925, Ted Giesel went to Oxford to pursue a Ph.D. in English. Giesel’s biography states that while his notebooks include notes on lectures, they reveal a much greater propensity for doodling. One day a classmate looked over at Giesel’s notebook and said, “You’re crazy to be a professor. What you really want to do is draw. That’s a very fine flying cow!”

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