Articles

To Enrich, Educate and Entertain

Visit often for new insights in print, marketing and communications

Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Dimensional Mail: A Can of Worms or Brilliant Marketing?

Dimensional Mail: A Can of Worms or Brilliant Marketing?

Posted on: June 24th, 2019 by Ira Jackson
Dimensional mail is unusual, exciting, tactile and fun. It’s everything that will compel people to open your direct mail and see what’s inside.
10 Things Every Customer Wants

10 Things Every Customer Wants

Posted on: February 12th, 2019 by Ira Jackson
The marketing goals of any organization are to reach, resonate and move people to act – and meeting these goals is difficult in today’s marketing landscape. What are successful marketers doing to break through the noise and turn heads? Here’s what customers want...
5 High-Margin Ideas for Education, Nonprofit and Business Marketers

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

Posted on: December 2nd, 2018 by Ira Jackson
By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.
Embrace Your Nonprofit Development Beast

Embrace Your Nonprofit Development Beast

Posted on: October 16th, 2016 by Ira Jackson
One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.
What's your BUNT Recipe

What's your BUNT Recipe

Posted on: July 28th, 2016 by Ira Jackson
I’m going to make this short and sweet.
For many schools and nonprofits, this is the end of your fiscal year. You’re likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there’s nothing unfortunate about new opportunities to increase giving:

Get a Quote

Let us show you how we are your solution!

Perfect Image Printing Get a Quote
Our Work More