Articles

Dimensional mail is unusual, exciting, tactile and fun. It’s everything that will compel people to open your direct mail and see what’s inside.

The marketing goals of any organization are to reach, resonate and move people to act – and meeting these goals is difficult in today’s marketing landscape. What are successful marketers doing to break through the noise and turn heads? Here’s what customers want...

By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.

After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.

One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.