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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Staying Emotionally Sober in Uncertain Times

Staying Emotionally Sober in Uncertain Times

Posted on: July 28th, 2020 by Ira Jackson
We owe it to ourselves and all who depend on us to stay emotionally grounded during this unusual time...
Outreach in the Age of COVID-19: Your Mission Is Your True North

Outreach in the Age of COVID-19: Your Mission Is Your True North

Posted on: May 26th, 2020 by Ira Jackson
When it comes to outreach and marketing during the pandemic, the best thing we can do for our organizations is drive and promote our unique purposes, the reasons we exist, and the ways we serve.
Want More Effective Messaging? Get Your Empathy On.

Want More Effective Messaging? Get Your Empathy On.

Posted on: February 20th, 2020 by David Cooper
Do you think your constituents would notice if empathy became your main message? I do. That's how they know you get them, you care, and you're prepared to help.
33 Tips for Estimating Your Print Project

33 Tips for Estimating Your Print Project

Posted on: January 9th, 2020 by Shelby Barlowe
Use these tips to stay in command of the print estimating process – and your budget – when requesting a quote for your project.
Use What I Love, and the Money Will Follow

Use What I Love, and the Money Will Follow

Posted on: November 20th, 2019 by Charles Kelley
Very few professionals in commercial printing have spent more than four decades helping print buyers boost marketing ROI. I am one of them. Use my experience to your advantage in today's complex multichannel marketing environment.

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