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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

Posted on: December 2nd, 2018 by Ira Jackson
By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.
Small Businesses Need a Partner, Not Just a Bank

Small Businesses Need a Partner, Not Just a Bank

Posted on: July 17th, 2017 by Charles Kelley
Community banks know better than most that small businesses are the foundation of any community. You know their value from an economic standpoint, from a jobs outlook, and from your own customer and business perspective. You can also identify because in your Georgia community, you are one of them.
Embrace Your Business Development Beast

Embrace Your Business Development Beast

Posted on: March 13th, 2017 by Ira Jackson
After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.
4 Reasons Print is Still Valuable to Small Business

4 Reasons Print is Still Valuable to Small Business

Posted on: November 15th, 2016 by Charles Kelley
Charles Kelley, Vice President – Business Development, Perfect Image. As a 40-year veteran of the commercial printing industry, I’m more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.
11 Classic Novels That Will Make You a Better Leader

11 Classic Novels That Will Make You a Better Leader

Posted on: November 8th, 2016 by Ira Jackson
I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.

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