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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

How to Recalibrate Your Strategy in a Changing Universe

How to Recalibrate Your Strategy in a Changing Universe

Posted on: September 10th, 2019 by Ira Jackson
Recent trends point to the need for new marketing, outreach and operational strategies to sustain and grow your organization, and position you to achieve your financial goals.
Dimensional Mail: A Can of Worms or Brilliant Marketing?

Dimensional Mail: A Can of Worms or Brilliant Marketing?

Posted on: June 24th, 2019 by Ira Jackson
Dimensional mail is unusual, exciting, tactile and fun. It’s everything that will compel people to open your direct mail and see what’s inside.
10 Things Every Customer Wants

10 Things Every Customer Wants

Posted on: February 12th, 2019 by Ira Jackson
The marketing goals of any organization are to reach, resonate and move people to act – and meeting these goals is difficult in today’s marketing landscape. What are successful marketers doing to break through the noise and turn heads? Here’s what customers want...
5 High-Margin Ideas for Education, Nonprofit and Business Marketers

5 High-Margin Ideas for Education, Nonprofit and Business Marketers

Posted on: December 2nd, 2018 by Ira Jackson
By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.
Embrace Your Nonprofit Development Beast

Embrace Your Nonprofit Development Beast

Posted on: October 16th, 2016 by Ira Jackson
One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.

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