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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

4 Reasons Print is Still Valuable to Small Business

4 Reasons Print is Still Valuable to Small Business

Posted on: November 15th, 2016 by Charles Kelley
Charles Kelley, Vice President – Business Development, Perfect Image. As a 40-year veteran of the commercial printing industry, I’m more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.
11 Classic Novels That Will Make You a Better Leader

11 Classic Novels That Will Make You a Better Leader

Posted on: November 8th, 2016 by Ira Jackson
I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.
Embrace Your Nonprofit Development Beast

Embrace Your Nonprofit Development Beast

Posted on: October 16th, 2016 by Ira Jackson
One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.
Embrace Your Development and Advancement Beast

Embrace Your Development and Advancement Beast

Posted on: September 16th, 2016 by Ira Jackson
After learning how Perfect Image manages development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.
What's your BUNT Recipe

What's your BUNT Recipe

Posted on: July 28th, 2016 by Ira Jackson
I’m going to make this short and sweet.
For many schools and nonprofits, this is the end of your fiscal year. You’re likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there’s nothing unfortunate about new opportunities to increase giving:

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