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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Embrace Your Business Development Beast

Embrace Your Business Development Beast

Posted on: March 13th, 2017 by Ira Jackson
After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.
4 Reasons Print is Still Valuable to Small Business

4 Reasons Print is Still Valuable to Small Business

Posted on: November 15th, 2016 by Charles Kelley
Charles Kelley, Vice President – Business Development, Perfect Image. As a 40-year veteran of the commercial printing industry, I’m more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.
11 Classic Novels That Will Make You a Better Leader

11 Classic Novels That Will Make You a Better Leader

Posted on: November 8th, 2016 by Ira Jackson
I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.
75 Marketing and Business Acronyms Every Pro Should Know

75 Marketing and Business Acronyms Every Pro Should Know

Posted on: July 11th, 2016 by Charles Kelley
We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.
What Basketball's Most Vicious Move Teaches Our Clients

What Basketball's Most Vicious Move Teaches Our Clients

Posted on: June 14th, 2016 by Ira Jackson
As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover.

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