Articles

Charles Kelley, Vice President – Business Development, Perfect Image. As a 40-year veteran of the commercial printing industry, I’m more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve alone.

I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work.

We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.

As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover.

In 2007 there were 35,000 commercial printers in the United States. Today there are about 26,000. What happened? General consensus points to technology as the print industry’s main disruptor. Economic shifts also played a role, as did a wave of consolidations, with large conglomerates acquiring smaller, locally based printers.