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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Embrace Your Development and Advancement Beast

Embrace Your Development and Advancement Beast

Posted on: September 16th, 2016 by Ira Jackson
After learning how Perfect Image manages development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.
What's your BUNT Recipe

What's your BUNT Recipe

Posted on: July 28th, 2016 by Ira Jackson
I’m going to make this short and sweet.
For many schools and nonprofits, this is the end of your fiscal year. You’re likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there’s nothing unfortunate about new opportunities to increase giving:
75 Marketing and Business Acronyms Every Pro Should Know

75 Marketing and Business Acronyms Every Pro Should Know

Posted on: July 11th, 2016 by Charles Kelley
We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.
What Basketball's Most Vicious Move Teaches Our Clients

What Basketball's Most Vicious Move Teaches Our Clients

Posted on: June 14th, 2016 by Ira Jackson
As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover.
Sure Signs That You Need a More Brand-Conscious Printer

Sure Signs That You Need a More Brand-Conscious Printer

Posted on: February 23rd, 2016 by Ira Jackson
In 2007 there were 35,000 commercial printers in the United States. Today there are about 26,000. What happened? General consensus points to technology as the print industry’s main disruptor. Economic shifts also played a role, as did a wave of consolidations, with large conglomerates acquiring smaller, locally based printers.

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