Articles

After learning how Perfect Image manages development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.

I’m going to make this short and sweet.
For many schools and nonprofits, this is the end of your fiscal year. You’re likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there’s nothing unfortunate about new opportunities to increase giving:

We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.

As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover.

In 2007 there were 35,000 commercial printers in the United States. Today there are about 26,000. What happened? General consensus points to technology as the print industry’s main disruptor. Economic shifts also played a role, as did a wave of consolidations, with large conglomerates acquiring smaller, locally based printers.