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Sometimes it’s good to stop, take a breath and see what other marketers are doing to get results. You never know. You might see something that inspires your next great campaign.

Embrace Your Nonprofit Development Beast

Embrace Your Nonprofit Development Beast

Posted on: October 16th, 2016 by Ira Jackson
One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.
75 Marketing and Business Acronyms Every Pro Should Know

75 Marketing and Business Acronyms Every Pro Should Know

Posted on: July 11th, 2016 by Charles Kelley
We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.
What Basketball's Most Vicious Move Teaches Our Clients

What Basketball's Most Vicious Move Teaches Our Clients

Posted on: June 14th, 2016 by Ira Jackson
As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover.
Sure Signs That You Need a More Brand-Conscious Printer

Sure Signs That You Need a More Brand-Conscious Printer

Posted on: February 23rd, 2016 by Ira Jackson
In 2007 there were 35,000 commercial printers in the United States. Today there are about 26,000. What happened? General consensus points to technology as the print industry’s main disruptor. Economic shifts also played a role, as did a wave of consolidations, with large conglomerates acquiring smaller, locally based printers.
Perfect Image Inducted Into ABL Business Hall of Fame

Perfect Image Inducted Into ABL Business Hall of Fame

Posted on: November 23rd, 2015 by Ira Jackson
On November 17, 2015, Perfect Image was formally inducted into the Atlanta Business League (ABL) Business Hall of Fame. This distinction recognizes African-American-owned businesses that have continuously operated for 25 years or more, and whose entrepreneurial endeavors have paved the way for others to follow.

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