Articles

By combining the latest powers of print and digital marketing, and applying proven methods to drive results, you will save money and resources, with more time to spend on nurturing promising leads.

After learning how Perfect Image manages sales development activity, one of my colleagues in the marketing and creative industry exclaimed, “You are a beast!” He was stunned by our vigorous process of tracking and measuring phone sales calls, client visits, written correspondence and the quotes we submit. For me personally, this involves five phone calls daily to existing and prospective clients, and a similar number of weekly face-to-face meetings.

One of the markets we specialize in serving at Perfect Image is the nonprofit sector. Your needs are unique and must be fully understood by everyone, both internally and externally, who supports your outreach efforts. Having worked with nonprofits for more than 25 years as a communications partner, I recognize that organizations face growing challenges in attracting funding and retaining donors. Changing times are putting the spotlight on development. Here are some universal truths worth considering.

We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices.

As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover.