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What Basketball's Most Vicious Move Teaches Our Clients

Posted on: June 14th, 2016 by Ira Jackson

As I watched the NBA Finals, I wondered what our clients in education, nonprofit and the small to mid-sized business market can learn from the sport’s finest players. Most certainly, it’s the crossover. You can see it in action here.

The crossover is a deadly ball-handling technique tailor-made for smaller players to leverage every advantage against larger opponents. Players change direction on a dime to create space for wide-open shots. They aptly call it breaking ankles, and with moves like this, anyone can compete on par in a tall person’s game.

Like these players, our clients have to be twice as creative and agile to compete with larger entities. Do you face formidable competition? Operate with under-resourced departments? Have a limited budget? The crossover shows how there’s always a way to get a leg up on the competition.

Perfect Image is the printer who can keep up with your talented footwork. Put us on your marketing support team and let’s make some killer moves together.

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