Blog

The latest news and trends in print, marketing and technology

Oh, the Places You’ll Go!

Oh, the Places You’ll Go!

on January 30, 2017 in Blog | 3 comments

by Ira Jackson President, Perfect Image       In 1925, Ted Giesel went to Oxford to pursue a Ph.D. in English. Giesel’s biography states that while his notebooks include notes on lectures, they reveal a much greater propensity for doodling. One day a classmate looked over at Giesel’s notebook and said, “You’re crazy to be a professor. What you really...

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75 Marketing and Business Acronyms Every Pro Should Know

75 Marketing and Business Acronyms Every Pro Should Know

on January 18, 2017 in Blog | 0 comments

by Charles Kelley Vice President – Business Development Perfect Image     We live and work in an era of shorthand communications. People are conditioned to be brief…using acronyms or abbreviations whenever possible to save time and reduce keystrokes on mobile devices. But for those of us in business and marketing, acronyms can kill clarity, turn our...

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The People’s House Is Our House

The People’s House Is Our House

on December 19, 2016 in Blog | 0 comments

by Ira Jackson, President   It might be this time of year, or perhaps this year in particular, that calls for a renewed message of hope for our country, our families, friends and colleagues. And yes, our four-legged companions, too. I recently received this festive photo from my daughter Ryan, who completed her internship at the White House last Friday. These...

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4 Reasons Print Is Still Valuable to Small Businesses

4 Reasons Print Is Still Valuable to Small Businesses

on November 15, 2016 in Blog, Uncategorized | 0 comments

by Charles Kelley, Vice President – Business Development, Perfect Image As a 40-year veteran of the commercial printing industry, I’m more excited about and committed to this evolving craft than I have ever been. So are my clients. Why? Because print delivers marketing and sales results for small and mid-sized businesses that digital communications cannot achieve...

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11 Classic Novels That Will Make You a Better Leader

11 Classic Novels That Will Make You a Better Leader

on November 8, 2016 in Blog | 0 comments

from the Roaring Twenties and beyond   by Ira Jackson, President, Perfect Image I believe in the value and importance of becoming a fully integrated human being, especially so for those of us in leadership. I also believe that finding ways to nurture our humanity through our professional lives can get lost in too much work. The holidays are upon us. We’re busy...

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What’s your BUNT recipe?

What’s your BUNT recipe?

on July 28, 2016 in Blog | 0 comments

by Ira Jackson I’m going to make this short and sweet. For many schools and nonprofits, this is the end of your fiscal year. You’re likely engaged in mid-year assessment, tallying up how you have performed with your patrons and donors. If you have too many constituents on the following lists, remember there’s nothing unfortunate about new opportunities to increase...

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